about alkhemiproject


The work of alkhemiproject is led by its founder aladin, who maintains parallel careers as an academic across disciplines, as a management strategist, as a social practitioner working with vulnerable groups and also as an award-winning cultural animateur, artist and magician.

In the Spring of 2000 aladin was headhunted for public office in London by Mayor Ken Livingstone and to have responsibility for culture, media, sport, arts, heritage and tourism in the city [until 2004]. As Vice Chair of the Cultural Strategy Group of the Greater London Authority (GLA) aladin oversees the consultation as well as drafting processes to do with the cityís cultural strategy. aladinís involvement with the GLA is within the framework of his practice as an alkhemiproject strategist.

aladin is also Chair of the charity Entelechy Arts - the pioneering, integrated, London based cultural organisation, some of whose associates have profound disabilities. He is a steering group member of Skylight, a permanent, building based arts initiative tackling the challenges of homelessness and involving the charity CRISIS and the theatre company Cardboard Citizens; in the past he has also been Chair of Black Mime Theatre Company and a board member of London Cyrenians Housing.

aladin was born in Washington D.C. but resides in London; he has also lived in Geneva, Paris, Prague, Delhi, Calcutta, Karachi, Lahore, Baghdad and Algiers.

aladin began his academic life at the London School of Economics specialising in international relations, the global economy as well as nuclear war strategy, and edited L.S.E.'s international studies journal. Later he went on to undertake management consultancy in relation to countries, international banks, international statutory organisations and parties impacted by international monetary or political instability (specialising in international debt reschedulings); later, he specialised in advising multinational companies on strategic planning.

aladin left the City to work in social development: youth and community development work with vulnerable/socially excluded groups. He trained in counselling, groupwork, therapy, brief intervention techniques and trained others to work with individuals/groups whom society finds challenging. He is highly experienced in working around violence, becoming a respected practitioner carrying out work with street gangs in inner cities around the world. He has worked face-to-face and also as a Director/Chief Executive with local, regional, national and EEC wide projects using culture in community development contexts and has animated numerous ESF-funded EEC-wide youth and culture action research projects, most notably in Montpellier, France.

In relation to contemporary arts practice aladin has a substantial track record as a producer, director and artist working across sectors: he has curated art exhibitions, programmed live arts festivals, directed and edited multi-camera shoots mixing film and video, contributed to television documentaries. aladin has devised work for contexts including [in London unless otherwise stated]: the Institute for Contemporary Arts, the Whitechapel Art Gallery, The British Festival of Visual Theatre, The London International Festival of Theatre (LIFT), The Jerwood Arts Space - and a pop video for DJs Freddie Fresh & Fatboy Slim. As a magician [a former International Magician of the Year] his work includes being commissioned by private clients in Las Vegas and Monte Carlo as well as in London (Hurlingham Club, Sanderson Hotel, Peacock House etc.), opening onstage for artists ranging from Paul Weller to Mark E.Smith, co-organising and compering the world's biggest magic event (800 magicians from around the world meeting in Bangalore, India - aladin is a Gold Turban Member of the fabled Magic Academy of Bangalore). As an interdisciplinary, live artist his work has also been chosen for the National Review of Live Arts, U.K.. Several British and international television channels have projects currently in production involving aladin as a principal including the BBC and National Geographic TV.

It is in the first instance through alkhemiproject that aladin undertakes interventions requiring his direct involvement.

all enquiries to: office@alkhemiproject.net